Downtown Marketing Firm Selects New Chief Operating Officer
Kate Dunaway Sanders, vice president of account services for Alison South Marketing Group, has become a partner and has been promoted to chief operating officer, joining Mike Thomas and Cynthia South as a co-partner of the firm.
The group relocated to downtown Augusta last summer. Eight years after Alison South first opened in a tiny room in Aiken, it opened a new office at 668 Broad St, where an open, vibrant facility in the center of a revitalized downtown has put the firm at the center of a growing creative energy downtown.
Sanders has over 10 years of experience in nonprofit management, events and marketing. Before joining the Alison South team, Sanders worked for The Leukemia & Lymphoma Society and the American Red Cross. Sanders also has four years of experience in the paper and printing industry. She began her career with Alison South in 2015 as an Augusta account manager. In addition to national, regional and local clients, she manages Alison South’s team of account managers.
“I think it comes with some real opportunities but also obstacles,” Sanders said in an interview last summer, soon after Alison South opened its new office. “I think it gives us a lot of opportunities for additional clients in Augusta, people who are downtown that for different reasons maybe have heard of us, but they don’t know exactly what we do. I think the opportunities certainly outweigh the obstacles. I’m a born-and-raised Augustan out of the group, so I’m very excited about it.”
An Augusta native, Sanders has a bachelor of arts degree in journalism and advertising from the Grady College of Journalism at the University of Georgia. As a volunteer, she serves on the board of directors for the American Red Cross, Leadership Augusta and the Boy Scouts’ Georgia-Carolina Council and is a volunteer for the Leukemia & Lymphoma Society.
Kate attends First Baptist Church of Augusta. She and her husband, Reid, have two sons.
South Company was founded in January 2010 by Mike Thomas and Cynthia South. The company purchased Alison Group in 2016 to form Alison South Marketing Group. Alison South now has 27 employees and three offices in Aiken, Augusta and Fort Lauderdale.