American Journeyman Brings New Kind of Retail to Broad Street
New Broad Street retailer American Journeyman opened last week after a months-long process of bringing American-made, heritage decor products to the heart of downtown Augusta.
Amanda Bryan, American Journeyman’s founder and owner, took over the building that formerly housed Crosby’s Ladies Ready-to-Wear in March and has created a specific selection of products that create the store’s energy and high standard of quality.
“The packaging has actually been a really important part of what I’m bringing in, because I pay attention to every detail,” Bryan said. “One, I just want to sell it because it’s a really good product, and I want people to like it. But I also love it to look good, so that the vibe all fits together. And I think that, you know, that’s a little bit of luxury purchasing…enjoying the beauty of something from start to finish, where you’re actually really kind of savoring and enjoying where your money goes.”
American Journeyman is located at 970 Broad St. The store specializes in high-quality, American-made products like pennants, socks, soaps, candies, blankets and other decor and unique home items, as well as American-made furniture in the store’s design studio.
“I’m just really excited to have this new aspect of retail downtown for people to enjoy,” Bryan said. “There’s nothing like this around here.”
All products sold at the store will be American-made. Bryan said there will be products in the store from all over the country, from Buffalo, NY, to Calhoun, Ga.
Oxford Pennant and Kentucky-based Southern Socks are a couple of the brands that can be found at American Journeyman. The design studio includes furniture customizations, as well as vintage flooring options like Spicher and Company vinyl floor cloths and American Dakota rugs.
“This company kind of took that concept back from way old historic homes and have really modernized it and brought it to life,” Bryan said of Spicher and Company.
The store has a rich, uniquely American feel with a sense of history to match the wide array of products that customers wouldn’t typically find anywhere else in the area.
“It morphed based off what I could find that was actually American…enjoying the fact that it’s all money that staying right here in the country with American family businesses,” Bryan said.
Bryan is a seventh generation Army veteran and part of the Augusta chapter of the Daughters of the American Revolution. She said her family bonds have become stronger since her mother’s passing, and that further confirmed for her that 970 Broad St was the right place for American Journeyman.
“I’ve been an internal optimist about the revitalization of downtown,” Bryan said when she was taking over the recently closed Crosby’s store. “The downtown vibe fit the essence of a heritage item.”
Bryan, who has fond memories of going to Crosby’s with her mother years ago, said when she purchased the historic Augusta building, it felt divine.
“It felt very meant-to-be, the Crosby’s location,” Bryan said.