Queensborough National Bank Joins CSRA Home Connections Program
Queensborough National Bank and Trust Co. has been accepted for membership as a Platinum Premier Provider in the CSRA Home Connections Local Alliance Co-op Marketing Program.
“We are indeed fortunate to be able to welcome an institution of Queensborough’s caliber to our team,” said Larry Miller, CEO of CSRA Home Connections, a subsidiary of CENTURY 21 Larry Miller Realty. “We know they will be a valuable asset and support resource for our agents and their fellow Premier Providers.”
Queensborough National Bank and Trust offers a wide range of banking services including personal banking, business banking, mortgage services, and wealth management. They also offer various financial services and banking products to both retail and corporate customers.
“We are excited and honored to join the CSRA Home Connections network as a Certified Platinum Premier Provider, and we look forward to providing all of the banking needs for individuals, professional practices, and businesses of all sizes,” said Queensborough National Bank and Trust Senior Vice President John Mabery.
“We took the basic premise of organized, ‘local alliance’ business-to-business networking and enhanced it exponentially with an aggressive multimedia marketing campaign,” said Miller, who has been operating the Century 21 franchise for over thirty years. “Our program makes it possible for local businesses to economically and effectively market their products and services to thousands of homeowners, home-buyers, home-sellers, and home-builders throughout the CSRA.”
The marketing program features a half-hour television program shown at 9:30 every Saturday morning on WFXG-TV (FOX 54) and 28 times a week on WOW (formerly Knology) cable channel 38. The “CSRA Home Showcase” offers 30-second and one-minute “TV tours” of dozens of homes, land, and commercial properties listed by CENTURY 21 Larry Miller Realty agents. It also provides 15-second and half-minute commercial positions for CSRA Home Connections sponsors. Other media include a monthly radio campaign and TV commercials on local broadcast stations, social media presence, monthly SEO, PR, and powerful digital marketing support from CWR Digital.
“We’re offering a variety of networking opportunities for our program participants, with monthly breakfast meetings, quarterly success seminars, and other group events,” said Marketing Director Dawn Sanders. “Furthermore, all of our agents are promoting our Premier Providers to their clients, and our members will cross-promote their products and services throughout the year.”
Century 21 Real Estate is comprised of approximately 7,700 independently owned and operated franchised broker offices in 80 countries and territories worldwide with more than 118,000 independent sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corporation.