Groucho’s Deli Opens Downtown

November 7, 2018|

The long-awaited opening of a new sandwich shop is finally here.

Groucho’s Deli, a popular Columbia, S.C.-based restaurant franchise that also has a location in Aiken, opened downtown on Wednesday. It is located at 758 Broad Street, which was formerly the Augusta Grooming Lounge. The restaurant is now the only Groucho’s location in Georgia, although there have been locations in Augusta, Athens and Statesboro in the past.

Groucho’s is best known for its popular subs and unique dressings created by the restaurant’s original founder Harold Miller. The restaurant also serves beer and wine. Some of the restaurant’s most popular items are the “Apollo Dipper” and “White Moose” sandwiches.

The restaurant’s owner-operator Cam Spears, an Augusta native, said Groucho’s brought in around 75 people for lunch on opening day. Spears said he’s excited to be one of the few restaurants driving growth on the less developed end of Broad Street.

“As far as all of the growth and development happening downtown, it’s a little lopsided right now,” Spears said. “Everything’s around 13th to 10th Street, but I really do believe that 8th Street and the Augusta Common is eventually going to be the center of Broad.”

Groucho’s began franchising in 2000 and only accepts a few of the dozens of franchisee applications it receives every year, said Bruce Miller, managing member of Groucho’s Deli’s franchise system, in an interview in the spring.

The restaurant also provides a much-needed quick-and-easy dining option on the east end of Broad Street.

“It’s absolutely convenient because I’m here late hours,” said Noura Gordon, who works at the nearby record store Pyramid Music and More. “Between here and I volunteer at the recording studio right next door, it’s perfect.”

Groucho’s is open from 10:45 a.m. to 9 p.m. Monday through Saturday and 10:45 a.m. to 3 p.m. on Sunday.

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