Power Tools: North Augusta Chamber Power Luncheons Provide Valuable Tools for Businesses
By Terra L. Carroll, President/CEO, North Augusta Chamber of Commerce
The world is forever changing. What we see, hear and feel influences our choices. To avoid the risk of becoming obsolete, we must engage in continual growth.
Our region is experiencing tremendous growth and we have an opportunity and responsibility to channel a favorable outcome.
The North Augusta Chamber of Commerce invites you to engage by attending our 2016 Power Luncheon Series. The Power Lunch provides an opportunity for members and visitors to learn about emerging issues that are relevant to our community.
How can we partner to inspire our current and future leaders? How influential is your brand? What’s your power tool? These are just a few questions to ask yourself before, during and following our Power discussions on collaboration, leadership, inspiration through education and branding.
Powerful Collaboration. To achieve your goals in this highly competitive market, mutually beneficial partnerships are required to leverage creativity, experience and resources. In April, Savannah River National Lab (SRNL) presented an opportunity to develop these effective partnerships.
The Advanced Manufacturing Collaboration will create a more open environment for collaborative research and development in areas such as process intensification, smart manufacturing, cyber, virtual simulation and advanced robotics.
“This space will allow SRNL to build a future of innovation. By thinking creatively, we can more effectively partner our talent with the industry and academia to address a multitude of technology needs,” said SRNL Laboratory Director Dr. Terry Michalske. For more information on SRNL and the AMC, call 803-725-3786. Keep your eyes open as SRNL sets a new course.
Powerful Leadership. “An individual may exert power without being a leader, but an individual can’t be a leader without having power.”—Vidula Bal.
Being a leader tomorrow starts by taking responsibility for your energy today! In June, Justin Patton (Bodylitics) will present Energy Trumps Everything, a program that challenges leaders to be more self-aware and accountable for their energy impact.
Patton is an international speaker and communications coach. His high-energy will keep you entertained and his personal stories of both struggle and failure will challenge you to think differently about how you lead, work and love.
Attendees will explore what makes a leader credible, examine the three core energy levels, and discuss how energy influences their ability to connect and engage others. Attendees will leave this program with a stronger self-awareness and skills to communicate with stronger impact.
Powerful Inspiration through Education. Our September keynote speaker will be Dori Roberts, founder and CEO of Engineering for Kids. Roberts taught high school engineering for 11 years and saw a real void in quality STEM education for both girls and boys.
The mother of two started an afterschool club that participated in various STEM-based competitions. After membership hit 180 students and the group won multiple state championships, she expanded the program and devoted 100 percent of her time to develop Engineering for Kids (EFK).
Today, the company operates over 140 franchises in 32 states and 19 countries. Engineering is, after all, one of the fastest growing industries in the world.
Inspiring the next generation of engineers, Roberts is encouraging children to build on their natural curiosity by teaching engineering concepts through hands-on learning. Engineering for Kids is a program that brings science, technology, engineering and math (STEM) to kids ages 4-14 in a fun and challenging way through classes, camps, clubs and parties.
Powerful Brand. Branding Strategy is a long-term plan connecting your product or service to consumer needs, emotions and competitive environments. Marketing pro John Moore says “Passion fuels conversations that help your brand become transcendent…and you should sustain the passion conversation through story and strategy. If you know your story, you know your strategy.”
In November, Jason Rollins of Arby’s Corporate Communications will share how Arby’s has leveraged PR to get back in the conversation. Arby’s has celebrated a series of PR and social media wins over the past few years that have put their brand back on the map among consumers.
Beginning with Pharrell’s hat and the tweet heard ‘round the world at the 2013 Grammys, Arby’s has used creative PR and social content to drive buzz, awareness and traffic into the restaurants. From the now infamous feud with Jon Stewart to the Meat Mountain secret menu item, and the launch of a Vegetarian Support Hotline, Arby’s is back in conversation and the business has never been better.
The brand recently celebrated 21 consecutive quarters of same-store sales increases along with significant transaction growth, proving their brand is successfully attracting new guests and also those who haven’t been to Arby’s in quite some time.
If you would like to sharpen your power tools and join us for one (or more) of the upcoming Power Lunches, contact Jessica Hanson, Director of Member Services for the North Augusta Chamber of Commerce, at 803-279-2323, or, register online at NorthAugustaChamber.org.