Groups Arriving in Augusta

October 24, 2013|

Visitors attending meetings, reunions, events and/or sporting events in the Augusta area will generate at least $2,259,138.00 in Direct Visitor Spending over the month of November.

The Augusta Convention & Visitors Bureau (CVB) and the Augusta Sports Council (ASC) are pleased to announce the following meetings, reunions, and events arriving in Augusta. Although these groups are meeting this month, the Augusta CVB and ASC have worked over the last several months to help these events select Augusta and have a positive experience in Augusta.

Two of these groups are the Head of the South Regatta on November 9 and the southeast regional Zeta Phi Beta Sorority, arriving November 18. Together, these groups will bring a combined total of 3,600 people into the city and will generate a combined $1,000.000.00 in direct visitor spending.

Dr. Felicia Scott-Strickland, Zeta Phi Beta Sorority, Inc.’s Southeastern Regional Director and meeting planner, said her group chose Augusta for various reasons.

“We love the Augusta Convention Center, the facility meets all of our needs in one place. The city is very walkable, there is a lot to do and great places to eat, and it’s without the usual rat race of most cities we’ve visited. Lastly, it is an easy drive for our members from Florida, Georgia and South Carolina.”

The southeast region of this sorority also includes women from the Virgin Islands, Bahamas, St. Thomas, and other islands in the Caribbean, so some visiting will be using the Augusta Regional Airport. “I’ve flown into Augusta and the airport is wonderful and easy to navigate,” said Dr. Strickland. “At times I have found it less expensive to fly into Augusta than Columbia.”

Not only does this group create direct visitor spending that benefits Augusta by staying in hotels and eating at locally-owned restaurants, but this group has also embraced the buy local craze and has chosen to use a local florist for their decorations and also a local printing company to print all of their conference pieces.

“We’re not even in Augusta yet and we’re already spending money,” joked Dr. Strickland. “It is the sororities’ and my personal preference to use mom and pop, locally, family-owned businesses.”

Another group that will be spending money in Augusta this month is the Augusta Rowing Club’s Head of the South Regatta, a 5,000 meter race along the beautiful Savannah River from Hammond’s Ferry to the Boathouse. This event draws high school, college and masters rowers from around the country, more than 3,000 athletes and spectators.

George Fry, Jr., of the Augusta Rowing Club, said the rowers look forward to coming to the Garden City each year for this race. “The milder climates in Augusta make the Savannah River an ideal place to close out their rowing season in November,” said Fry. “In areas with cooler climates during this time of year this would not be possible.”

Investment by groups like the Zeta Phi Beta Sorority and sporting events like the Head of the South Regatta, benefit the city of Augusta in numerous ways and both their direct and indirect visitor spending. See the chart for the groups listed below that represent a larger portion of the groups in Augusta in November.

Please note, direct visitor spending is based on the number of overnight hotel rooms occupied. Direct visitor spending is any money that goes directly from a visitor into the local economy through hotels, restaurants, shopping and more.

Arrivals for the Month of November

Meeting/Event: Dates: Attendance: Visitor Spending:

Georgia Association of School Business Officials
2013 Annual Convention 11/02 – 11/08/2013 350 $518,035.00

Georgia Regents University – Augusta
2013 Society of Southeast Social Psychologist Annual Conference 11/07 – 11/09/2013 150 $85,918.00

Augusta Rowing Club
2013 Head of the South Regatta 11/08 – 11/11/2013 3,150 $631,750.00

CrossFit 4 Everyone
2013 WODS for Warriors 11/08 – 11/10/2013 550 $80,864.00

Carolina Shows
Christmas Made in the South 11/15 – 11/17/2013 2,000 $70,756.00

Zeta Phi Beta Sorority
Southeast Regional Leadership Conference 11/18 – 11/24/2013 450 $434,644.00

Newman Tennis Center
USTA Boys & Girls 12 National Open 11/29 – 12/02/2013 150 $70,756.00

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