PeachMac Closes Augusta Store

September 29, 2013|

The Buzz on Biz was the first to report that the PeachMac Store in Evans was closing in late September. Customers are asked to email for information on other locations or to ask any questions.

Five years ago, PeachMac became the anchor tenant in a pair of strip centers called Park Place in Evans. The store listing is now removed from its website. They have 11 other stores in Georgia, Alabama, Florida, and Virginia. PeachMac’s business model is to be Apple resellers, offering up to 1,500 products.

The sign on their door prior to closing indicated that they decided not to renew their five- year lease. Unfortunately, the fate of the store was partially sealed early within their lease.

Inc Magazine interviewed the PeachMac founder Daryl Peck from his headquarters in Athens years ago and it was clear he was concerned about “Big Brother” moving so close to him in the Augusta Mall.

“We figured out from zip code tracking that a good amount of our customers were driving 40 miles to get here. So after a lot of research, we opened the second store in Augusta in 2008. Turns out, a few days later, Apple announced they would open a store three miles away, said Daryl Peck of PeachMac.

When asked if they were shocked, Peck responded, “Stunned. We certainly felt the impact for a brief amount of time, but I wasn’t ready to throw in the towel. We fought back by starting new programs and workshops for our customers. We have free workshops twice a week. Of course, we believe that our programs are better than those of the Apple mother ship down the street.  We definitely have to pay attention to what is going on in the Apple Stores”.

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