MATHNASIUM signed the lease Thursday May 23 to open their second location in the CSRA. They will be located right next to HHGregg in the Augusta Exchange shopping center. They will open the day after Labor Day — perfect timing just prior to the first report cards coming out in the CSRA.
Mathnasium of Evans opened Dec 1, 2011 in the Mullins Shopping Center. Jeff and Christine Rucker are the local franchisees and employ a team of Math instructors. They prefer these types of locations as they are close to family-friendly shopping choices like Target and restaurants like Chick-fil-A. It allows parents to take care of errands while their child is getting helped at Mathnasium . Their initial marketing push included Public Relations, TV and Radio spots and Special events with their mascot, but in the past year they have relied almost exclusively on purchasing direct mail lists with targeted demographics including proximity to the location, income levels, and children in the home ages 7-16.
In full disclosure, Buzz on Biz founder Neil Gordon has helped the Ruckers with their marketing since 2011.
www.mathnasium.com






