Augusta Gears up for IRONMAN, Arts in the Heart and Tennis Classic
Events in Augusta’s River Region this month, which include Arts in the Heart, an IRONMAN 70.3 Triathlon and the Papa John’s Georgialina Junior Tennis Classic, will generate at least $7.2 million in total estimated economic impact, according to the Augusta Convention & Visitors Bureau (CVB) and the Augusta Sports Council (ASC).
The Georgialina Junior Tennis Classic will be on Sept. 9 and 10, Arts in the Heart will take place downtown on Sept. 15-17, the IRONMAN 70.3 Triathlon will be on Sept. 24.
“This is our ninth year, so we’re preparing just like we would every other year,” Augusta Sports Council CEO Stacie Adkins said of the upcoming IRONMAN.
Adkins says the race has sold out its 3,600 spots for athletes, and the CSRA is preparing for an additional 4,000-5,000 spectators.
Arts in the Heart, meanwhile, is coming up fast and will take place next weekend. The festival is in its 37th year and will feature at least 150 artists from around the world, including 25 from the CSRA. Arts in the Heart brings in around 80,000 visitors annually and will charge $7 admission in advance and $12 at the gate.
Visitor spending typically reaches around $1.7 million during the festival.
Last month’s EEI for the area totaled around $10.5 million. The calculation is based on research commissioned by both the Georgia Department of Economic Development (GDEcD) and Destination Marketing Association International (DMAI) in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics.
Tourism Economics created the industry standard in event economic impact analysis using localized metrics that are updated annually.