New Name for Longtime Augusta Restaurant
At 5 p.m. today, an Augusta restaurant will have a new name.
The Snug, a longtime fixture on Davis Road, will change its name today to Garden City Steak and Grill. A name change had been considered since Tom Sparks and Christine Grove bought the restaurant in June 2015.
“We gave it some time with the old name to make sure we didn’t lose any loyal customers and to get rid of whatever reputation that might remain,” Sparks said.
Sparks’ daughter, Heather Sparks, is the new general manager and she came up with the new name during a brainstorming session. The new name is a tribute to Augusta’s nickname, The Garden City, plus clearly states the prime offering at the restaurant.
In addition to the name change, the restaurant will change its logo from a bear to a bull. Sparks hopes the new image will also reflect a bullish economy.
Garden City Steak and Grill will make another change this weekend. Red Hare Brewery from Marietta will take over the taps in the bar.
“We already had a couple of their beers on tap,” Sparks said. “We figured we’d give it a try to coincide with the name change.”
More changes are in the offing. Sparks plans to paint the exterior in black, red and gray, and is considering an interior makeover, possibly to a steampunk motif.
“The Millennials seem to like it,” he said. “We’re trying to bring the restaurant into this century.”
A new website is being created as well, and Sparks said there will be some subtle changes to the menu.
“Our food is really good,” he said. “We’re trying to get people to give us a try.”
All Snug gift cards will continue to be honored at Garden City Steak and Grill until their expiration dates.