Futurity Leads January Tourism Events
The 37th Annual Cutting Horse Futurity will be the big event in January tourism in Augusta.
The Augusta Convention & Visitors Bureau and the Augusta Sports Council project that visitors attending events in Augusta will generate at least $2,893,809 in direct visitor spending over the month of January.
Nearly all of that will come from the Futurity Jan. 17-23, which is expected to draw 7,900 visitors and contribute more than $2.5 million to the local economy.
Other big events are the National Association of Buffalo Soldiers Motorcycle Club, which will bring in $202,160 and the Georgia Chapter of the FBI National Academy Associates’ winter meeting, $75,810.
Direct visitor spending is calculated based on research commissioned by both the Georgia Department of Economic Development and Destination Marketing Association International in conjunction with globally recognized research vendors, the US Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.