Columbia County Chamber Hosting Social Media Seminar

July 21, 2015|

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Between Facebook and Twitter, email and mobile deals, and whatever new social network is rolling out that month, there’s a lot to keep up with for a small business – and there are only so many hours in each day.

To help small businesses and nonprofits keep up with social media and develop a simple marketing strategy, the Columbia County Chamber of Commerce is hosting seminar titled Grow Your Business with Email and Social Media. The program will be held 9 a.m.-noon on Wednesday, July 29 at the Chamber office.

When the session is done, participants will have a greater understanding of marketing basics like goals and objectives. They’ll learn what a “campaign” is and what to write about and offer in that campaign.  The seminar will include powerful tips for how to get messages opened and read, shared and socially visible, plus some great tools to help engage with existing customers and supporters, as well as expand the business’ reach to new prospects. Throughout the session participants will be given opportunities to capture their own ideas and build out the framework of their own “next great campaign.”

Particpants will learn:

  • How to set marketing goals
  • The different types of marketing campaigns
  • How to create mobile-friendly content
  • Subject line best practices and when to send your campaigns
  • The importance of understanding how connected email and social media are…they have to be done together.

The seminar will also present a live, guided demonstration on the tools and features inside Constant Contact’s Email Plus system.

To register for the seminar, visit the columbiacountychamber.com.

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